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Travel & experiences

Zimba Experience

An immersive travel experience that turns curiosity into confident exploration.

DisciplineWebsite
Year2025
ScopeUX strategy · Visual design · Web implementation
Designs Frontier case study
Zimba Experience — Designs Frontier project
01

The challenge

The brand needed to organise rich destination content without flattening the emotion and spontaneity that makes travel compelling.

02

The response

We built an editorial journey using bold imagery, clear destination pathways, and modular storytelling designed to invite discovery on any screen.

03

The outcome

The result balances inspiration with usability, giving travellers a clearer path from dreaming to enquiry.

What we delivered

Built as one
connected system.

  • Information architecture
  • Editorial UI system
  • Responsive build